Position: Director of Marketing Communications
Term: Temporary Full Time
Number of Positions: 1
Application Deadline: July 31, 2017
Job Location: Surrey. BC
POSITION OVERVIEW
Reporting directly to the Acting VP of Marketing and Education of the GVHBA, the Director of Marketing Communications (DMC) is responsible for the development and execution of the GVHBA’s overall Communications Plan, and development, implementation and management of the marketing communications activities designed to generate brand identity and awareness of the marketing of GVHBA events, education programs, government relations and member recruitment.
The DMC:
- Leads the Marketing and Communication Committee (MCC), with the mandate to streamline communications, internally and externally for the association.
- Liaises with media contacts for the association, and supports the Acting VP of Marketing in the negotiating of annual contracts, including content and contra advertising space; responding to media requests for interviews, photos and event information.
- Responsible for content development (written and visual), to support the development of the GVHBA and CEO brands, member companies, and GVHBA initiatives, as per the strategic plan.
- Advertising concept and development, in support of marketing initiatives coordinated with the Acting VP Marketing & Education for collateral material graphics, including signage, posters, invites and other items (produced by Online Marketing & Education Manager.)
- Update and direct annual strategic communications plan, to be used association-wide. The objective of the plan is to provide overall direction to the association’s communications activities, as directed by the Strategic Plan and the MCC.
- Consumer Outreach Marketing and Communication plans (Homebuyer Forum, Home Reno Shows, Parade of Custom and Renovated Homes)
- Publishing (content, messaging, design) of the GRU Housing Approvals Study Report, including communications plan to build awareness, engagement
- Online social media marketing (monitoring, interaction, digital strategies, media metrics).
- Digital Marketing; development, planning, execution, monitoring, analytics
- Leads the annual Fall Classic Golf Tournament, driving sponsorships, registration and overall concept, with support from Events Manager and Online Marketing & Education Manager
- Assistance and support to the CEO, Acting VP Marketing and Education, Director of Membership and Sales, Director of Government Relations, Online Marketing and Education Manager, and the Events Manager on various projects and on-going association activities, including but not limited to strategic development and implementation of various marketing initiatives, communication plans, content development etc.
ONGOING COMMUNICATION DUTIES
Monday Morning Briefing (2-3 hours per week)
An important weekly email to the entire GVHBA membership, the Monday Morning Briefing is written by the CEO, or in the absence of the CEO, by the DMC. Weekly, the DMC edits and creates the email newsletter via the association’s website content management system and distributes the email via the association’s email management system.
Weekly E-Blasts (up to 8 hours per week)
Weekly emails are crafted, as per the communication strategic plan and scheduled by the DMC. Content details are provided by various GVHBA staff, with DMC writing/editing as required.
Content Development (3-4 written articles per month, plus images/video- 8 hours per week)
Responsible for the development of editorial calendars (negotiated with media,) the DMC drafts content for CEO as required, writes articles based on member content/interviews for media partners.
Social Media Management (up to 3 hours per week)
The DMC manages the information flow and strategic messaging on the association’s active social media platforms – Twitter, Facebook, LinkedIn, Houzz, Instagram, Youtube and Flickr. This includes monitoring/sharing news, photos and managing the online conversation. The DMC also develops the social media strategy for individual consumer, member and association brand campaigns.
Media Monitoring (3 hours/week)
Utilizing a paid service, the DMC reviews print and online news media for any mentions of the GVHBA and any news items relating to the BC residential construction industry including member mentions, regulations, etc.
Media Metrics (5 hours per month)
Working with the Online Marketing & Education Manager, the DMC reviews online marketing initiatives, reporting campaign results to GVHBA board monthly.
Committee Participation (monthly 7 hours per month)
The DMC is a member of three committees: the Marketing and Communications Committee, the Golf Committee and the Renovation Council Task Force. As member of these committees, the DMC actively steers and participates in discussion and engages with other committee members, and compiles the meeting minutes for each committees.
Administrative Duties: (ad hoc)
The DMC provides customer service, document proofing, a/v assistance and any other duties as required.
ANNUAL COMMUNICATION DUTIES
Ovation Awards: (ten months per year)
The DMC supports the VPME in strategic development, sponsorship, online entry program, execution and communications of the GVHBA major annual marketing awards initiative.
Dinner Meetings (4 times per year)
The DMC provides assistance to the Manager of Event Services in the promotion of the association’s dinner meetings each calendar year with E-blasts and updates to the website and social media platforms to further promote the events.
Government Relations: HAS Report (annual report -4 months)
The DMC works with the Director of Government Relations to publish the annual HAS Report; including development of content and messaging; plus writing, editing and creative direction of printed and online report. A communications plan aimed to build awareness and engagement of the HAS report is developed, executed and reported on by the DMC.
Fall Classic Golf Tournament (8-month program February – October)
DMC works closely with Golf Chair to drive bottom line via sponsorships and registration.
Consumer Out Reach Programs (February – June, September-November)
The Homebuyer Forum (February/March) - The HBF consists of a series of interactive panel discussions lead by industry experts to consumers in attendance and online. Marketing initiatives, communication outreach, on-line AV and event management is required from the DMC for this program.
Home Reno Shows (March/April and Oct/Nov) requires DMC to develop marketing and communication plans, lead execution of plans, with member and media relations, along with support on the day of the events.
Parade of Custom and Renovated Homes (June) requires development of marketing and communication plan, execution, and media relations by the DMC.
Coats for Kids (November) connects members with their local communities through the annual coat drive, in support of families in need. DMC works with media partners to build awareness and help drive member participation. DMC works with Manager of Events to host annual Christmas breakfast to wrap up the campaign.
Qualifications:
- Minimum 5 years professional marketing/communications experience
- University degree in marketing and/or communications (or equivalent)
- Excellent communications skills are essential (written and oral)
- Experience writing industry related media articles, OpEds, media releases, reports (preferred)
- Experience in design, development and execution of corporate marketing strategies
- Experience in planning and execution of communication plans and digital media campaigns
- Experience soliciting and securing corporate and event sponsorships an asset
- Golf Tournament experience a bonus
- Experience with Not for Profit organizations, and knowledge of the residential construction industry, and related media relations a benefit
- B2C and B2B marketing and advertising campaign experience
- Able to manage, prioritize, and execute multiple projects
- Effectively manage budgets and campaigns to successfully execute initiatives, and report in a timely manner.
Skills & Competencies:
- Extremely detail-oriented
- Hands-on, action Oriented/self-starter
- Ability to work independently as well as in a small team
- Excellent interpersonal skills- interact positively with all stakeholders
- Internal Customer Focus
- Professional demeanour
- Strategic Thinker
- Written Communications
- Proficient using Microsoft Office suite
- Proficient in updating WordPress content and CRM HTML event data
Applications will be considered as they are received and should be directed to:
info@gvhba.org
Applications must include a maximum one-page cover letter explaining why you’re the right candidate and how this role will advance your career aspirations.
Applications considered as they are received
In-person interviews: Week of June 12
Start date: Monday, July 31, 2017
Salary: commensurate with experience
Greater Vancouver Home Builders' Association (GVHBA)
Website: http://www.gvhba.org
How To Apply: Email
Application Details: Applications will be considered as they are received and should be directed to: info@gvhba.org
Applications must include a maximum one-page cover letter explaining why you’re the right candidate and how this role will advance your career aspirations.
